Strategic Planning: Small Museums and Galleries Guide

3:00pm Thursday, 30 July 2020
4:00pm Thursday, 30 July 2020
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Join AMaGA and a panel of professionals, for a webinar on the significance and development of a strategic plan for smaller or community based cultural organisations. 

This webinar aims to cover:

  • The significance of a strategic plan;
  • Developing a strategic plan, including:
    • Formulating a mission statement
    • Formulating objectives or goals
    • Formulating strategies or ways of achieving goals
    • Evaluation processes


Deanna Varga: Deanna is a business leader and commercialisation specialist, highly regarded for her strategic thinking. Deanna’s business Mayvin Global focuses on tourism, business events, arts and culture sectors – the ‘experience sectors’ – which are integral to the social and economic fabric of our community.

Deanna believes we’re global consumers and, as such, we need to look externally to ourselves, our industry and sometimes our country for solutions and new ideas. Deanna has served in many leadership positions including with Transport Heritage NSW Ltd, Biz Events Asia – Editorial Advisory Board, and is an Arts Tasmania and Screen Tasmania Panel Expert.

Amanda Lawson: Amanda has extensive experience in the arts in Australia, including directorship of the Crafts Council of NSW and Bathurst Regional Art Gallery. She has also worked at the Australian Council for the Arts, NSW State and Regional Development, AusIndustry and as an independent arts consultant specialising the visual arts and crafts. Amanda joined the University of Wollongong in 2004 as the inaugural Head of the School of Art & Design; she was appointed Dean of Creative Arts in 2008 and was Executive Dean of the Faculty of Law, Humanities and the Arts from 2013 to 2017. She is also Director of the UOW Art Collection and was Chair of Arts NSW Visual Arts/Craft Committee from 2004 – 2007, a Trustee of the Australian Museum from 2009 to 2012 and a member of the Australian Research Council’s Advisory Committee from 2010 to 2012. Amanda has research interests in curatorship, arts development and strategy and audience development and has held several ARC Linkage Project grants with cultural sector partners. 

Facilitated by Alex Marsden


Thursday July 30th 2020

3pm – 4pm AEST

1pm – 2pm AWST

2.30pm – 3.30pm ACST

COST (Including recording and resources)

Members: $30

Non-Members: $60

Everyone who registers will receive a copy of the webinar. The webinar will also be available to purchase later. For past webinars please see here

To receive the member discount you must be logged in.

$60.00 *
$60.00 *
* Price includes GST where applicable

Contact Information

Lucinda McCann, National Professional Development Manager, AMaGA

02 6230 0346

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