Manager Marketing and Audience Development

Western Australian Museum
WA - Metro
Closing Date
Wed, 13th March 2019
Position Type
Full Time
Level 7, $117,725 – 126,033pa PSGO CSA GA 2017
WA - Metro

Join the dynamic team delivering Western Australia’s new world class museum

We are looking for an innovative and experienced leader to plan and implement a range of marketing, branding and audience development strategies to meet the diverse needs of our visitors and the organisation at this exciting time of change. As well as managing marketing across multiple museum sites, you’ll be an integral part of the team who will be delivering the New Museum for WA.

The Western Australian Museum’s vision is to be an excellent and vibrant Museum, valued and used by all Western Australians and admired and visited by the world.

The WA Museum is an equal opportunity employer and is committed to creating an equitable and diverse working environment and providing opportunities for Aboriginal and Torres Strait Islander people, people with disabilities, people from culturally diverse backgrounds and young people. The Museum values the importance of a work environment which is representative of the wider community and which supports a variety of perspectives.

Job Description
As the Manager of Marketing and Audience Development you will lead a team which is responsible for marketing, audience research/insight and CRM. Working with multiple teams within the museum you will have the ability to provide advice to areas such as exhibitions, programming, education and more. You’ll also be a creative thinker with a strong understanding of the external landscape including tourism, arts and culture.

Specific duties you will be responsible for (but not limited to):
• Lead and manage the development, implementation and evaluation of strategic and operational marketing strategies to increase awareness of the WA Museum, its exhibitions, sites, diverse range of products, programs and services to create new audiences, as well as engage and develop strategic partnerships.

• Develop and implement, in collaboration with other Museum departments, a program of high profile functions and events to promote the WA Museum, its exhibition program and strategic direction.

• Develop, manage and forecast the marketing, events and research budget, including meeting planning, monitoring and reporting requirements.

• Maintains a close liaison and working relationship with the Executive Management Team and the Director, WA Museum Foundation and represents the WA Museum at relevant functions, seminars, events and meetings.

Please refer to the Job Description Form (JDF) for a more comprehensive outline of the duties involved and the specific work related requirements your application should address.

This is a fixed term vacancy until 30 June 2020 with a possibility of extension and/or permanency. There will also be a Pool running for a period of 18 months from the initial appointment. Applicants deemed suitable will be placed into a pool from which full-time, part-time, fixed term or permanent appointments may be made.

This position is located in central Perth, based at Gordon Stephenson House, One40 William Street. This building is located above the under-ground rail link and within easy walking distance of the bustling café, tourist and shopping districts.

To Apply:
Prospective applicants are advised to visit and key in the Position Number (11413) into the “Web Search No. Position Number or Keywords” box on the website to access the advertisement and follow the instructions on how to apply.


For further job related information, please contact Jason Fair on 0417 979 657 (not to be contacted for an Applicant Information Package).

Supporters and Partners