Cultural heritage and tourism in a COVID-19 world

10:00am Friday, 2 October 2020
11:30am Friday, 2 October 2020
Zoom, Tasmania 0000

International and mainland visitors flocking to Tasmania seems both a distant memory and an unattainable future for many museums. For some museums tourists bypassed their doors and were seen as nice to have but too difficult to manage. As museums carefully re open and Tasmanians are incentivised to explore their own state which visitors should be the focus.  Is the local community and different tourist types an impossible mix?

This  webinair is for museum staff and volunteers with an interest in sharing, growing and promoting the stories of their area to all visitors including tourists in a sustainable way.  It will assist you to encourage and welcome any out of town visitors through providing a better understanding of their current needs and expectations whilst at the same time building relationships with the local community. 

Museums cover places, artefacts and activities that authentically represent the stories and people of the past and present including cultural, historic and natural resources. Each excel at storytelling with many museums moving away from purely telling visitors a story into engaging visitors whether at a museum or gallery.  It makes sense that museums, from the small to the regional, and their collections can play a linking if not central role in cultural tourism but are currently underutilised in this space. Eco tourism, sporting spectacles and outdoor adventure generates excitement in government tourism strategies with festivals, food fairs and events identified as the cultural go-to in developing tourism products and promotions. 

AMaGAT hopes that greater attention is paid to museums in complementing the totality of a regions offer; either through their exhibitions, online collections, public programming and cross promotions.  Part of this strategy is to ensure that museums are better informed of the tourism landscape and ready for business. The current uncertainties makes planning for tourists appear superfluous but in fact this intelligence is becoming more relevant to future proofing our institutions.   


Professor Can Seng Ooi. Associate Head Research and Professor in Cultural and Heritage Tourism, UTAS

Alex Heroys, CEO Destination Southern Tasmania

Dawn Oelrich, Director Burnie Regional Art Gallery

Maureen Martin Ferris, Curator East Coast Heritage Museum

Janet Carding, Director Tasmanian Museum and Art Gallery

Friday 2 October 2020
10am to 11.30am

FREE to Tasmanian museums* just use your discount code you've been sent.

$20 to mainland members
$40 for mainland non members

*AMaGAT is assisted through Arts Tasmania by the Minister for the Arts. 


Everyone who registers will receive a copy of the webinar. The webinar will also be available to purchase later. 

To receive the member discount you must be logged in.

$40.00 *
$40.00 *
* Price includes GST where applicable

Contact Information

For questions regarding the program please contact Helen Whitty on 

For all other questions, please contact: 

Lucinda McCann

02 6230 0346

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